Data Now Carries the Business
The composition of MTN Nigeria's revenue has shifted decisively. Data produced ₦2.68 trillion of the ₦4.59 trillion service revenue total, and it grew nearly three times as fast as the subscriber base: active data users rose 12% to 57.2 million, but average monthly consumption per user climbed 16.2% to 15.3 gigabytes, pushing total traffic up 30.1%. Growth is therefore coming from heavier use by existing customers at least as much as from new connections, a pattern that supports revenue without a matching rise in acquisition costs.
Fibre to the home is quietly reinforcing that trend. The fixed broadband business now carries about 13% of total data traffic, taking pressure off the mobile network while opening a second, stickier revenue line in households. Management said the company leads that market, and continued fibre rollout featured prominently in the period's ₦864.8 billion capital spend.
Costs Rose Far More Slowly Than Revenue
Profit grew faster than sales because the cost base barely moved in comparison. Operating expenses increased 8.5% against service revenue growth of 23.7%, and net finance costs fell 25.3% to ₦277 billion. The result was operating leverage in its clearest form: operating profit up 38.2% to ₦1.99 trillion and an EBITDA margin of 56.9%, up from roughly 51.4% a year earlier.




