Promasidor Nigeria, a leading food and beverage manufacturer, has reiterated its unwavering commitment to fostering inclusive leadership and empowering women throughout its entire value chain. This strong stance was emphasized by Chief Executive Officer, François Gillet, as the company joined the global community in observing International Women’s Day (IWD) 2026.

This year's IWD, celebrated under the theme “Give to Gain,” serves as a focal point for recognizing the resilience, accomplishments, and transformative influence of women. Gillet articulated that for Promasidor, “Give to Gain” transcends a mere theme; it is a core philosophy that underpins the company's leadership approach, growth strategies, and impact creation.

“It reflects a deep-rooted commitment to empowering women across our entire value chain from female professionals driving innovation within our corporate structure to women distributors, retailers, and community partners strengthening its nationwide presence,” Gillet stated. He further highlighted that women at Promasidor are not simply contributors but are catalysts, leading with vision, shaping strategies with insightful perspectives, and unlocking new avenues for business development. Their contributions are instrumental in driving operational excellence, championing marketplace innovation, and embodying the resilience and transformation essential for sustainable growth.

Gillet underscored the profound impact of inclusion, remarking, “Women are not just participants in development; they are drivers of transformation. At Promasidor, we believe sustainable growth is built on shared opportunity. Through access, mentorship, leadership pathways, and support, we build stronger institutions, resilient communities, and a more prosperous nation. ‘Give to Gain’ is not just a message for today, it is a call to action for the future.” He emphasized that empowering women is both a moral imperative and a strategic necessity that fuels innovation, enhances operational efficiency, and propels long-term economic advancement.

Beyond its internal corporate structure, Promasidor acknowledges the central role women play in its broader value chain. They are integral as mothers, caregivers, accomplished professionals, enterprising entrepreneurs, and discerning decision-makers who entrust their families' and businesses' needs to Promasidor's products. The company recognizes that their trust fuels its purpose and their loyalty amplifies its impact.

As a household name in Nigeria's food and beverage sector, Promasidor Nigeria continues to harness the influence of its well-known brands, including Cowbell, Loya, Miksi, Top tea, Onga, Twisco, and Kremela, to advance its gender inclusivity agenda. The company remains deliberate in its dedication to promoting gender-inclusive leadership and talent development, providing support for female entrepreneurs within its distribution network, championing policies that foster work-life balance and enhance productivity, and investing in community initiatives aimed at uplifting women and girls.

Promasidor reaffirmed its conviction that investing in women yields significant and sustainable returns, benefiting not only business performance but also contributing to stronger communities, thriving economies, and more inclusive workplaces. As a responsible corporate citizen committed to global best practices in innovation and quality, the company maintains its focus on delivering enduring value to consumers, communities, and the national economy.

On this International Women's Day, Promasidor celebrates the courage, resilience, and influence of women globally, expressing confidence that “when women are supported, empowered, and elevated, we all rise, and we all gain.”