Meta Platforms has begun a global rollout of subscription plans across its major platforms, including Facebook, Instagram, and WhatsApp, as the company deepens efforts to diversify revenue beyond digital advertising.

The rollout introduces consumer-focused “Plus” plans that allow users to gain access to extra features, like profile customization, super reactions, and story insights, among other things.

Under the new structure, users can subscribe to Instagram Plus, Facebook Plus, or WhatsApp Plus for monthly fees ranging between $2.99 and $3.99, depending on the platform.

Announcing the launch, Meta’s head of product Naomi Gleit noted that “more fun features” will be added in the future.

She added that the plans are aimed at users who want more functionality from its social platforms, particularly creators and heavy users seeking deeper engagement tools.

The company said it will also start testing other offerings, including professional plans for creators and businesses, and AI-focused plans for all users.

These new tests will be branded as “Meta One,” which will serve as the company’s home for its subscription offerings going forward.

As part of the rollout, Meta is testing two AI subscription plans priced at $7.99 and $19.99 per month, designed for users of its Meta AI system.

The premium tier offers greater computing capacity for complex queries, improved reasoning capabilities, and expanded image and video generation features across Meta’s platforms.

Testing for the AI plans is expected to begin next month in selected markets, including Singapore, Guatemala, and Bolivia.

Meta said the new plans do not replace its existing offering, Meta Verified, which is focused on verification, impersonation protection, and extra support.