Dangote Industries Limited has solidified its status as Africa’s preeminent corporate brand, securing the title of Africa's Most Admired Brand for the eighth year running. This recognition was announced at the 16th annual Brand Africa 100: Africa’s Best Brands rankings in Addis Ababa, Ethiopia.

The survey, considered Africa's most extensive consumer-led brand study, surveyed 30 countries, encompassing over 85 percent of the continent's population and economic output. In the aided recall category, Dangote surpassed South Africa's MTN and Vodacom. In spontaneous recall, it placed second among African brands, following MTN and preceding Trade Kings.

The conglomerate also maintained its position as Africa’s Most Admired Industrial Brand. Furthermore, it was ranked the No. 1 African Brand Contributing to a Better Africa, ahead of MTN, DStv, Shoprite/Checkers, and Trade Kings. This highlights Dangote's substantial contributions to industrialization, job creation, economic development, and sustainable growth across Africa.

CEO, Dangote Cement Ethiopia, Danilo Trugillo (centre), receives one of Dangote Industries Limited’s awards from President of the Ethiopian Marketing Professionals Association and Chief Marketing Officer of Population Services International, Fana Abay, as Founder and Chairman of Brand Africa, Thebe Ikalafeng, looks on during the 16th Brand Africa 100 Awards ceremony in Addis Ababa, Ethiopia. Dangote Industries Limited was recognised as Africa’s Most Admired Brand, Most Admired African Brand Doing Good for Society and the Environment, and Most Admired African Industrial Brand.

The rankings underscore Dangote's expanding influence as a leading African corporate brand, built upon diverse investments in cement, fertilizer, petrochemicals, energy, sugar, salt, packaging, and logistics. Brand Africa highlighted that despite a modest recovery in African brand recognition, homegrown brands constitute only 15 percent of Africa’s 100 most admired brands, indicating the persistent dominance of foreign brands across the continent.

Brand Africa Founder and Chairman, Thebe Ikalafeng, emphasized the critical economic importance of promoting and supporting African brands. He stated, “Converting goodwill towards African contribution into admiration for African brands is the most urgent commercial opportunity for the continent. It is not enough for Africans to believe in Africa, they must buy Made-in-Africa.”

The survey also positioned Dangote among Africa’s top brands in sustainability and social impact, securing the second spot for brands recognized for their positive contributions to society, people, and the environment.